Top 5 Chinese TV Brands: A Brand Comparison Guide

The top five Chinese TV brands right now are TCL, Hisense, Xiaomi, Skyworth, and Haier. TCL and Hisense are the giants here, since they rank second and third in the world behind Samsung, and Xiaomi and Skyworth aren't far behind. Haier is smaller, but it's backed by the world’s biggest home appliance group, which Euromonitor has ranked number one in major appliances for more than a decade.

We picked these five using 2025 and 2026 shipment data from research firms like TrendForce, Counterpoint Research, and Omdia, and we've linked to each source so you can check the numbers yourself.

Below, you'll find how each brand stacks up, which newer names are worth watching, and why Chinese TV makers keep winning on price and technology.

Chinese TV Brands at a Glance

Chinese brands now ship more TVs than any other country's brands, even though Samsung still sells the most of any single company. Here's what the latest data shows:

• The market is huge but flat. Global TV shipments slipped 0.8% to about 196.2 million units in 2025, according to TrendForce.
• TCL is closing in on Samsung. In Q1 2026, Samsung held 17% of global shipments, while TCL reached 14% and Hisense 13%, based on Counterpoint Research.
• Three of the global top five are Chinese. TrendForce ranked Samsung, TCL, Hisense, LG, and Xiaomi as the top five brands in Q1 2026.
• The first half of 2026 kept growing. Global shipments rose 1.3% to 93.74 million units, with TCL growing fastest among the top four, per TrendForce's 1H26 report.

Top 5 Chinese TV Brands

1. TCL

Founded in 1981 and headquartered in Huizhou, TCL is the biggest Chinese TV brand and the world's second-largest by shipments. It shipped 15.08 million TVs in the first half of 2026, which was the fastest growth among the top four global brands, according to TrendForce.

TCL has also been pushing upmarket with SQD Mini LED and QLED models, while its huge buying power keeps prices competitive. Counterpoint even found that TCL briefly passed Samsung for monthly shipments in December 2025.

2. Hisense

Founded in 1969 and based in Qingdao, Hisense owns the giant-screen market. According to Omdia's full-year 2025 data, Hisense held 57.1% of global shipments for TVs 100 inches and up, and 70.3% of the laser TV market.

It's also spreading RGB Mini LED beyond its flagship models into more of its premium lineup. Hisense owns the Toshiba TV brand too, which gives it a second name on store shelves around the world.

3. Xiaomi

Founded in Beijing in 2010, Xiaomi is the value pick that grew up. It made the global top five in both 2025 and early 2026, though its Q1 2026 shipments dropped 22% as China's trade-in subsidies faded.

TrendForce says that dip is partly on purpose, since Xiaomi is moving toward bigger, more profitable models instead of chasing cheap small screens.

With its Redmi sub-brand and a strong online presence, it's still a go-to name for budget-minded buyers in Asia.

4. Skyworth

Founded in Shenzhen in 1988, Skyworth is the brand to watch in 2026. It ranked sixth worldwide in 2025, and it's betting on deals with older brands to climb higher.

In 2025, it signed a licensing deal to make and sell Philips-branded TVs in North America, and in early 2026 it partnered with Panasonic to make and sell Panasonic TVs in Europe and the U.S. TrendForce thinks that growth could push Skyworth into the global top five this year. Its product range includes OLED models and slim wallpaper-style TVs.

5. Haier

Founded in Qingdao in 1984, Haier rounds out the list as a smaller but steady player. Most people know it for fridges and washing machines, and that's exactly how it sells TVs, by bundling them through its huge home appliance network.

It doesn't chase the high end like TCL or Hisense, so it's a practical choice for shoppers who want a reliable, affordable smart TV from a name they already trust.

So which one should you buy? Go with TCL if you want the best all-round value and strong Mini LED picture quality, or Hisense if you’re after a 100-inch-plus screen or a laser TV. Xiaomi makes the most sense for budget buyers who already use its phones and smart home gear, Skyworth suits shoppers who want OLED or a slim wall-style design for less, and Haier is the safe, simple pick if you just want a dependable everyday smart TV.

Emerging Chinese TV Brands and Product Innovations

The next wave of Chinese TV innovation is less about bigger screens and more about new kinds of screens. Here's where the action is:

• RGB Mini LED goes mainstream. Once a flagship showpiece, this backlight tech offers wider color and better energy efficiency. TrendForce expects more than 1.7 million RGB Mini LED TVs to ship in 2026, led by brands including TCL and Hisense.
• Sub-brands chase younger buyers. The big names now run younger, cheaper labels, such as Hisense's Vidda, TCL's FFALCON, and Xiaomi's Redmi, to win over first-time buyers.
• Huawei brings its own ecosystem. Huawei's Vision smart screens run on HarmonyOS, so they link easily with its phones and tablets, though it's still a small player in shipments.
• Portable smart screens are a new category. Rolling, battery-powered touchscreens that work like giant tablets have become one of the most interesting niches. Konka has its MoveVision line, and newer brands like GFF AI are building this category around Android, touch control, and true room-to-room portability.

How Chinese TV Brands Are Expanding Globally

Chinese TV brands are growing abroad because their home market is shrinking. Omdia found that TV shipments in China fell 25.3% in Q4 2025 after government subsidies ended, while North America, Western Europe, and developing markets kept growing, as reported by Broadband TV News. So brands are going where the buyers are.

They're doing it in a few smart ways:

1. Buying or licensing familiar names. Hisense owns Toshiba's TV brand, while Skyworth now handles Philips in North America and Panasonic in Europe and the U.S.
2. Sponsoring big sports. Hisense has leaned on events like the FIFA World Cup to build its premium image, and TCL has a long-running global partnership with Arsenal.
3. Tailoring products by region. TCL, for example, sells region-specific models and has added smaller FHD QLED sets in certain markets.

Manufacturing Advantages of Chinese TV Brands

Chinese TV brands can sell good TVs for less because they control so much of the supply chain. A big reason is panels.

Chinese panel makers BOE, TCL CSOT, and HKC together hold about 60% of global display manufacturing capacity by area, according to Omdia data cited by Display Daily.

TCL even owns its own panel maker, which helps it control costs from the screen up.

Scale matters too, especially right now. Memory chip prices jumped in late 2025 because of AI server demand, which pushed up TV costs across the board.

TrendForce notes that the leading brands held onto market share through their cost advantages, while smaller and white-box TV makers took the bigger hit. In plain terms, the biggest Chinese brands can absorb price shocks that smaller rivals can't.

Why GFF Can Be the Manufacturer of Skyworth

GFF has over 20 years of experience in smart display and portable TV on wheels manufacturing. We are a reliable OEM/ODM manufacturing partner for TV brands for several reasons, offering innovative solutions tailored for modern digital lifestyles. Here are some of the key reasons why GFF is the best:

• A 30,000㎡ production facility with advanced infrastructure
• 8 smart production lines optimized for precision and efficiency
• A team of 100+ highly educated R&D professionals
• Annual capacity of 1 million units
• ISO 9001-certified quality control systems, ensuring global compliance

FAQ

What is the biggest Chinese TV brand?

TCL is the biggest Chinese TV brand by shipments. It's the world's second-largest TV brand behind Samsung, and it shipped 15.08 million TVs in the first half of 2026.

Are Chinese TV brands good quality?

Yes, the top Chinese brands now compete with Korean and Japanese brands on quality. TCL and Hisense lead in Mini LED and very large TVs, and both now sell premium models alongside their budget lines.

How do Chinese TV brands compare to Samsung and LG?

Samsung is still the biggest TV brand in the world, and LG is still the name most people link with OLED. But TCL and Hisense now sit right behind Samsung in shipments, and they usually offer similar Mini LED features for less money, which is why more shoppers now compare all four before they buy.

Is Hisense better than TCL?

Neither is better across the board. TCL ships more TVs overall and is strong in Mini LED, while Hisense leads in 100-inch-plus and laser TVs, so the right pick depends on the size and type of TV you want.

Which Chinese brands make portable smart TVs?

Brands like Konka and GFF AI make portable smart screens on wheels. These run Android, use touchscreens, and have built-in batteries, so you can move them between rooms like a giant tablet.

Conclusion

The best Chinese TV brands have moved well past their budget-only reputation. TCL and Hisense now trade blows with Samsung, Xiaomi and Skyworth are pushing hard, and newer brands are reinventing what a TV can even be. If that last part caught your eye, take a look at GFF AI's portable smart displays.

The S2-32 Ultra brings a 4K touchscreen with up to 8 hours of battery life, while the compact S1-22 Pro is made for bedrooms, kitchens, and smaller spaces. And if you run a store or distribution business, GFF AI also offers wholesale and OEM/ODM options for its portable displays.

Want to learn more about the top American TV brands? Read this article to find out.