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The global market of smart displays and wireless TV on wheels is evolving rapidly. This rapid change has made Chinese television manufacturers a strong player in the industry. However, there are many brands selling similar products in the market. Now, you may be wondering, what is the best TV brand in China?
Don’t worry, as a Chinese company, we have a deeper understanding of the local TV market. Hence, we have analyzed the Chinese TV market and ranked the top 5 Chinese TV brands in 2025 based on their sales data and user insights, helping overseas distributors and retailers gain a clearer view of the Chinese TV market.
In this article, we will take a closer look at the top 5 Chinese TV Brands in 2025, their brand’s background, history, and core products, as well as their market positioning in China. These Chinese TV brands are not only dominating domestic sales but also creating major traction in the global market.
Chinese TV Market Analysis
As we know, China is one of the biggest hubs of smart appliances manufacturing, including smart TVs, portable TV on wheels, wireless displays, etc. China’s TV market is rapidly evolving, marked by technical innovation, smart integration, and customer demand. In the first half of the 2025 year, the total sales in China's TV market reached 16.625 million units, showing only a slight year-on-year increase of 1.4%. In the same time, China has implemented a nationwide subsidy policy to boost the sales of electronics and appliances, which has greatly contributed to TV sales.
In the past decade, we have witnessed a shift in local manufacturers from making budget-friendly options to smart and innovative wireless TV on wheels with AI integration, smart software, 8K resolution, and innovative IoT features.
As of 2025, several key trends have emerged in the TV market in China. One of the biggest trends is the increased preference for large, smart screens with ultra-thin displays. Wireless, portable TVs on wheels are gaining traction in the market rapidly, while the focus is shifting towards eco-friendly and energy-efficient models.
IoT-integrated smart displays and entertainment systems are also in trend as the customers are now expecting more than just a screen. These smart displays function as central smart home displays with integrated features and even AI algorithms. Such shifts in demand and preference have led to aggressive innovation in the Chinese TV manufacturing market from leading Chinese brands and significant growth in the global market as well.
Top 5 Chinese TV Brands in 2025
There are several local, best TV brands in China, but only a few make their way to the top. These TV brands have made their way to the top market position via innovation, demand, quality, and some other notable factors. Let’s have a closer look at the best TV brands in 2025:
1. Hisense
Hisense was founded in 1969 in Qingdao, China. Ever since its establishment, Hisense has been growing in the local market and has now become a leading global brand with aggressive expansion, which is currently ranked as one of China’s top-selling brands. They are particularly known for their innovative ULED and Mini-LED display technologies.
The main aspect of Hisense is their premium features offered at highly accessible prices, which makes them a preferred choice by many local and global customers. The current product line includes high-end 4K and 8K smart TVs, laser TVs, and AI-integrated smart home entertainment systems.
The rapid global reach of Hisense is all thanks to its strong export channels and partnerships that include sponsorships from global sports events. Apart from China, Hisense has wide recognition in North American and European markets as well.
2. TCL
Another renowned TV brand in China is TCL, founded in 1981 in Huizhou, China, which has earned a very strong reputation in China’s market. Many brands are going toward innovation due to technological progress and forget pricing, but TCL has gained a reputation for balancing innovation and affordability. It is one of the largest TV manufacturers in China that works both as a brand and as an OEM for other international companies.
Many customers in the Western markets favor TCL for its amazing Mini-LED and QLED technology, Android TV integration, and global partnerships with Roku and Google TV. It is seen as a value-for-money brand with excellent visual performance in China.
3. Skyworth
This brand was established in 1988 and is based in Shenzhen, China. Skyworth is recognized for its deep investment in display panel development, including OLED technology, specializing in AI-enhanced smart TVs. Although Skyworth doesn’t have as much aggressive market standing as Hisense or TCL, it does have a firm place in China’s premium TV market.
Skyworth is recognized for its innovative product lineup, including Android-based smart TVs, smart advertising displays, and home control panels. The company is also focused on modular display systems and commercial digital signage. In short, Skyworth is among the world’s top 5 high-quality domestic players with a very selective global partnership.
4. Haier
Haier has a premium standing in both the domestic and global TV markets. It’s a well-recognized global brand for home appliances, established in 1984. Their headquarter is in Qingdao, China. Haier has proved its worth in the smart TV market, especially with its U+ smart ecosystem, which integrates TV with other smart home devices.
Haier is best known for its smart innovations, and most of its TVs are designed to function as centralized AIoT controllers. These devices are highly preferred by customers looking for smart interconnectivity across the home.
5. XiaoMi
XiaoMi is rather a new contender in the market, established in 2010, in Beijing, China. However, it has quickly gained traction in the market and has become one of the top 5 leading brands for TV manufacturing. Xiaomi leverages its ecosystem approach, integrating its TV models with innovative technologies. Xiaomi smart TVs are equipped with PatchWall OS, content-rich interfaces, and seamless integration with Xiaomi smartphones, speakers, and IoT devices.
Known for its affordable pricing and millennial-focused branding, Xiaomi targets tech-savvy urban users who want smart features without the premium price tag.
Top 3 Global TV Brands in China in 2025
While local Chinese brands dominate the market, international giants continue to hold influence, especially in the premium and ultra-premium segments in China in 2025. If you are not sure, what the best TV brand is with a global standing in China. Here are the top 3 Global TV brands in China:
1. Samsung
Who isn’t aware of Samsung’s name? Samsung is a worldwide-recognized name for its clear and innovative display solutions. As televisions made by Samsung are the pioneers of display technologies, they are popular in China. Their televisions, including their Neo QLED and Micro-LED, are for the audience that requires the sharpest clearness, brightness, and gaming. Smart functionality comes with connected features through their phone and appliances network in televisions made by Samsung.
2. LG
Another highly preferred brand within the smart appliances sector comes that of LG. Their OLED televisions are the best in the market by every standard, but the favorite among film enthusiasts as well as luxury customers. Successful market presence by LG can be seen within the city centers as well as luxury customers, thanks to the likes of clear display to rollable televisions.
3. Philips
Philips appeals to Chinese clients through the Ambilight technology as well as Android TV support. It captures the essence of being a lifestyle brand by embracing modern sophistication in union with immersive user experience.
Those global brand leaders are the favorite among primary-tier cities as well as high-tech families, yet they do face price pressure by local players.
GFF S1 Portable TV on Wheels
While major brands dominate the headlines, the next wave of innovation is coming from manufacturing pioneers like GFF. As a trusted OEM and ODM partner for brands such as Skyworth and others, GFF combines scale, quality, and customization under one roof.
Introducing the GFF-S1
The GFF-S1 32-Inch Portable Smart TV on Wheels is a signature product combining innovation and versatility. It is ideal for:
- Video conferencing
- Online teaching
- Home fitness streaming
- Family entertainment
- Mobile display presentations
Core Features:
- 32-inch rotatable HD touchscreen
- Built-in Wi-Fi and smart system support
- External 2K HD camera for clear video communication
- Five-wheel base for smooth, silent mobility across all floors
- Full support for Android, iOS, and third-party casting solutions
This all-in-one solution is designed to meet the needs of modern remote users, mobile professionals, and smart homes. It’s also perfect for retailers looking for high-margin, high-demand products that stand out in the market.
Why GFF Can Be the Manufacturer of Skyworth
GFF has over 20 years of experience in smart display and portable TV on wheels manufacturing. We are a reliable OEM/ODM manufacturing partner for TV brands for several reasons, offering innovative solutions tailored for modern digital lifestyles. Here are some of the key reasons why GFF is the best:
- A 30,000㎡ production facility with advanced infrastructure
- 8 smart production lines optimized for precision and efficiency
- A team of 100+ highly educated R&D professionals
- Annual capacity of 1 million units
- ISO 9001-certified quality control systems, ensuring global compliance
GFF is known for its flexibility, engineering depth, and global logistics capabilities, making it a manufacturing partner of choice for both startups and established TV brands. Are you interested in sourcing smart displays and wireless TV on wheels in China? Get a quote now!
